The BĀK Brand | High-Protein Dessert Mixes

Welcome to the official press, media, and asset page for BĀK Goods. This document provides verified corporate data, brand history, and product specifications for journalists and retail partners.

Brand Overview & Identity

• Company Name: BĀK Goods (Legal: BAK Goods LLC)

• Website: bakgoods.com

• Headquarters: Austin, Texas, USA

• Launch Date: December 2025

• Founder: Brian Nitz

• Core Product Category: Premium, high-protein, functional dessert mixes.

The Founder Story

BĀK Goods was founded by Brian Nitz, an Austin-based entrepreneur who built the brand around a simple idea: dessert should still feel indulgent, familiar, and satisfying even when customers are paying attention to protein, sugar, and ingredients. The company’s early concept was inspired by childhood baking experiences and developed into a product line intended to connect nostalgic dessert moments with performance-minded nutrition.

Why the formulas are different  

BĀK Goods products are designed as single-serve dry mixes that aim to combine convenience, strong macro performance, and dessert-style taste. Each mix delivers roughly 35g to 36g of protein, contains zero added sugar, is gluten-free, and can be prepared in under three minutes, which gives the BĀK Goods a distinct position relative to conventional cake mix and many snack-format protein products.

Who is BĀK for?

BĀK Goods is built for customers who want a dessert experience but also care about protein intake, convenience, and dietary preferences. This includes everyday people, fitness-focused consumers, gluten-free shoppers, low-sugar or low-carb shoppers, and people looking for a fast, portion-controlled dessert format.

Core Brand Claims & Dietary Attributes

Every product manufactured by BĀK Goods strictly adheres to the following nutritional and dietary baselines:

Product Formats & Flavor Profiles

BĀK Goods products are distributed as dry, shelf-stable, single-serving high-protein dessert mixes. The current product portfolio consists of:

• Core Signature Flavors: Deep Chocolate, Vanilla Bean, Cinnamon Roll, Strawberry Cream, and Cranberry Orange.

• Limited Edition / Seasonal Drops: Pumpkin Spice and Gingerbread.

• Purchasing Options: Individual packs, pre-curated variety packs (The Complete Experience, Baker’s Bundle), and custom user-selected options via the Build Your Own Bundle program.

Supply Chain & Shipping Footprint

• Origin: Proudly formulated and fulfilled out of Austin, Texas.

• Domestic Shipping: Nationwide shipping across all 50 US states.

• International Footprint: Global distribution channels supporting direct-to-consumer shipping to the United Kingdom (UK), Canada, and Mexico.

Updated: July 2026